BOG: Mastering the Business Case

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Mastering the business case

A book for business people and students to become better at benefit management and mastering the business case.

There are several studies, and even more articles, about why projects fail. One of the root causes of the failed projects was unclear business objectives. These business objects are documented in the Business Case, and include ‘why we are doing this initiative’. If the Business Case is missing, the project manager and all of resources related to the project have no clear guidance. 

Hopefully, this book will spark an interest in learning more about the Business Case and about Benefits Management, including Business Management, Stakeholder Management, Change Management, Financial Management, Risk Management, Financial Management and Presentation Management – all supported by national and international standards and the tools supported.

Price 499,- dkr.

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Ny bog på dansk!

De to business case eksperter; Martin J. Ernst og Jimmy Kevin Pedersen, har forfattet denne bog, der fører dig sikkert og solidt gennem processerne til gevinstrealisering.

Pris 399,- kr.